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Preview Publish for date 2017-06-25

Date: 2017-06-25
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Content Insider #522 - Entertainment Unleashed
TV Is Evolving to Meet the Needs of Content Producers, Viewers
I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use.

Content, Streaming Take Center Stage at NAB
NAB 2017
When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs.


Content Insider #519 - Content Value
Protecting Great Video Is Like Practicing Tough Love
I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's time to protect your content...it's too valuable to pay for a second time!

Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.


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