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Preview Publish for date 2017-03-01

Date: 2017-03-01
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Content Insider #508 - Keeping Viewers
Personalizing Relationships, Results in Digital OTT Ecosystem
OTT (over the top) viewing is great...any time, any place, any device. Our kids love it. Heck you probably love it. True the new content delivery folks like it for the most part but their challenge is keeping you "tuning in" to their service. The problem is called churn - kids (and adults) moving from one source to another to another. Every time you leave it costs a lot of money to get a new viewer. The key to keeping you using them is simple...keep delivering the content they want. For some services it's super easy. For others not so much. The answer is understanding what each individual wants to view, when and where. Better use of your information and making intelligent recommendations spells profits for the service provider, advertisers and marketers and...a satisfied viewer.

iRig Recorder 3
IK Multimedia Production introduces new Audio & Video Recorder for iOS
Whether you are a musician, a podcaster, a journalist, a student, a video-maker, a blogger or you simply wish to share your content with your family and friends, iRig Recorder 3 now offers more tools to take with you every where you bring your iOS device.


Content Insider #500 - Tomorrow's Entertainment
The New Breed of Filmmaker, Content Consumer in 25 Years
Every year folks peek behind the curtain and tell you what stuff is going to take place next year and what technologies/products are going to succeed...and fail. Jeezz might as well skip the year. Not me. Nope I want to give you an idea of what the tomorrow way out there is going to look like 25 years from now, specifically entertainment. That way if you make money in the industry you can speed up or adjust your course to be ready to succeed in a big way. If you're just an entertainment consumer then you can prepare yourself for how good things are going to be. If I'm a little wrong come back in 25 years and I'll graciously accept your gottcha comment. If you ignore my crystal ball projections do it at your own peril!

Content Insider #491 - IBC Wrap
Fast, Quality, Consistent Performance Set the Pace at IBC
AT&T wants to be a content player. They can read the writing on the wall, the world is going video and they don't want to be just another dumb pipe (they need to add value to what they do). If you're a big house like Times Warner you live in the cloud for your production and your distribution. If you're an independent filmmaker you keep your content in the storage device next to your desk and maybe use the cloud for 2nd or 3rd backup and work with the content distributors to monitize your material in their cloud. According to folks at IBC this year is that the challenge for everyone in the industry is to effectively reach the consuming public without overwhelming them. Remember teens millenials and Gen Zers have short attention spans.


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