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Preview Publish for date 2017-07-23

Date: 2017-07-23
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Content Insider #527 - Content Workload in the Cloud
You're in this for the Long Haul, Choose Solution(s) with Care
Okay I admit it, I'm not a huge fan of the Cloud...not like Amazon, MS, Google, Facebook, IBM and the other service providers, heck even Adobe. It has its place and face it you can't do stuff without being in the cloud some of the time. The way filmmakers work today with specialists around the globe you're always sending parts somewhere. Business couldn't run without pretty fast, pretty reliable cloud communications. And yes this came to you via the cloud. Heck after you've completed your project and made a local backup, across town backup, outta state backup (you do that right?) then there's nothing like one more copy up there...just in case. But as Yoda said, "Choose wisely you must, young Padawan."

Content Insider #526 - Now It's Personal
AI Will Deliver Positive and Negative Results to the M&E Ecosystem
The M&E industry is in a mell of a hess trying to reach, entertain and retain viewers young and old. The folks with the most technology and who know how to use it seem to have a decided edge. But then people - especially the younger crowd - are involved and they are predictably unpredictable. We're in the midst of defining TV (screen size, location, usage), how we're going to develop and deliver all the content and best of all who will pay for it all. Yesterday is a distant memory and tomorrow isn't too clear either. As a friend says "We live in interesting times." Well at least it will be entertaining.


Content Insider #522 - Entertainment Unleashed
TV Is Evolving to Meet the Needs of Content Producers, Viewers
I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use.

Content Insider #519 - Content Value
Protecting Great Video Is Like Practicing Tough Love
I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's time to protect your content...it's too valuable to pay for a second time!


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